SUPIMA COTTON; Often referred to as “the cashmere of cottons”, SUPIMA surpasses other cottons in softness, strength, and brilliance of color. The staple length of SUPIMA is 35% longer than regular cottons. This increases softness and luster. SUPIMA is up to 45% stronger than regular cottons. This makes SUPIMA products extraordinarily resilient. SUPIMA absorbs and retains color better than regular cottons, which means that SUPIMA linens retain their brilliance over many years of use.